Wisconsin Rapids W W & L Comm
Municipal electric utility · Wisconsin · #903 of 3,199 U.S. utilities by customers · EIA utility #20862
Wisconsin Rapids W W & L Comm is a municipal electric utility serving 14,633 customers in Wisconsin. In 2025 it sold 261 gigawatt-hours of electricity for $32.05M in revenue, an average realized rate of 12.30¢ per kWh across all customer classes and 13.61¢ per kWh for residential customers. Its reported service territory covers 2 counties. EIA records its activities as: distribution, bundled.
Customers, sales and rates by customer class (2025)
| Class | Customers | Sales (GWh) | Revenue | Avg realized rate | Share of sales |
|---|---|---|---|---|---|
| Residential | 12,347 | 97.2 | $13.23M | 13.61¢ | |
| Commercial | 2,280 | 114 | $14.29M | 12.52¢ | |
| Industrial | 6 | 49.2 | $4.52M | 9.19¢ | |
| Total | 14,633 | 261 | $32.05M | 12.30¢ |
Average realized rate = revenue divided by sales as reported on EIA Form 861. It blends fixed charges, demand charges and riders into one per-kWh figure; it is not the utility's tariff rate. Estimated residential bill assumes the average residential customer's actual 2025 usage (656 kWh/month).
Five-year trend
| Year | Customers | Sales (GWh) | Revenue | Residential rate |
|---|---|---|---|---|
| 2021 | 14,936 | 258 | $26.58M | 11.34¢ |
| 2022 | 14,453 | 260 | $28.40M | 12.02¢ |
| 2023 | 14,530 | 254 | $29.41M | 12.69¢ |
| 2024 | 14,568 | 254 | $30.64M | 13.37¢ |
| 2025 | 14,633 | 261 | $32.05M | 13.61¢ |
Reliability (2025)
Average outage time (SAIDI): 50 minutes per customer per year
Average outages (SAIFI): 0.50 per customer
Average restoration time (CAIDI): 100 minutes
As reported for Wisconsin under the Other standard, with major event days included where the standard reports them. Lower is better; see the reliability rankings.
Energy supply (2025)
Net generation: — GWh
Wholesale power purchased: 271 GWh
Winter peak demand: 40 MW
Energy losses: 4.0% of energy handled
Meters & rooftop solar (2025)
Smart (AMI) meters: 100.0% of 14,633 meters
Customer-sited generation (net metering): 60 installations, 0.4 MW of capacity
Counties served
Portage, WIWood, WI
Other large utilities in Wisconsin
- Wisconsin Electric Power Co - 1,179,163 customers, residential 20.53¢
- Wisconsin Power & Light Co - 505,706 customers, residential 18.47¢
- Wisconsin Public Service Corp - 472,199 customers, residential 17.20¢
- Northern States Power Co - 273,992 customers, residential 15.55¢
- Madison Gas & Electric Co - 168,439 customers, residential 21.11¢
- Adams-Columbia Electric Coop - 39,826 customers, residential 18.98¢
- Polk-Burnett Electric Coop - 22,408 customers, residential 15.96¢
- Riverland Energy Cooperative - 20,219 customers, residential 16.19¢
All Wisconsin utilities and rates
Source: U.S. Energy Information Administration, Form EIA-861 2025 (filed by the utility; figures as published). Utility #20862 in the EIA frame.