Direct Energy Business
Retail Power Marketer electric utility · Texas · #243 of 3,199 U.S. utilities by customers · EIA utility #18193
Direct Energy Business is a retail power marketer electric utility serving 90,248 customers in California, Connecticut, District of Columbia, Delaware, Illinois, Massachusetts. In 2025 it sold 62,085 gigawatt-hours of electricity for $5.99B in revenue, an average realized rate of 9.65¢ per kWh across all customer classes and — per kWh for residential customers. EIA records its activities as: retail marketing.
Customers, sales and rates by customer class (2025)
| Class | Customers | Sales (GWh) | Revenue | Avg realized rate | Share of sales |
|---|---|---|---|---|---|
| Commercial | 82,086 | 12,579 | $1.47B | 11.65¢ | |
| Industrial | 8,160 | 49,391 | $4.51B | 9.14¢ | |
| Transportation | 2 | 116 | $10.27M | 8.86¢ | |
| Total | 90,248 | 62,085 | $5.99B | 9.65¢ |
Average realized rate = revenue divided by sales as reported on EIA Form 861. It blends fixed charges, demand charges and riders into one per-kWh figure; it is not the utility's tariff rate. Estimated residential bill assumes the average residential customer's actual 2025 usage (— kWh/month).
Operations by state
| State | Customers | Sales (GWh) | Residential rate |
|---|---|---|---|
| Texas | 51,485 | 14,905 | — |
| Pennsylvania | 8,650 | 7,765 | — |
| Illinois | 8,110 | 6,258 | — |
| Ohio | 5,652 | 7,187 | — |
| New York | 3,583 | 7,352 | — |
| Maryland | 2,708 | 3,870 | — |
| Massachusetts | 2,365 | 2,825 | — |
| New Jersey | 2,125 | 3,650 | — |
| Connecticut | 1,753 | 1,245 | — |
| New Hampshire | 891 | 580 | — |
| Rhode Island | 754 | 915 | — |
| California | 737 | 2,481 | — |
| District of Columbia | 565 | 680 | — |
| Delaware | 263 | 370 | — |
| Maine | 256 | 592 | — |
| Michigan | 252 | 746 | — |
| Virginia | 99 | 664 | — |
Five-year trend
| Year | Customers | Sales (GWh) | Revenue | Residential rate |
|---|---|---|---|---|
| 2021 | 215,980 | 62,458 | $4.06B | — |
| 2022 | 186,114 | 59,194 | $4.59B | — |
| 2023 | 203,274 | 59,695 | $4.89B | — |
| 2024 | 68,019 | 62,050 | $5.31B | — |
| 2025 | 90,248 | 62,085 | $5.99B | — |
Energy supply (2025)
Net generation: — GWh
Wholesale power purchased: 75,154 GWh
Winter peak demand: — MW
Energy losses: 5.9% of energy handled
Other large utilities in Texas
- TXU Energy Retail Co, LLC - 1,867,539 customers, residential 19.36¢
- Reliant Energy Retail Services - 1,646,366 customers, residential 18.38¢
- City of San Antonio - (TX) - 986,641 customers, residential 12.40¢
- Austin Energy - 577,889 customers, residential 13.14¢
- Entergy Texas Inc. - 531,824 customers, residential 13.89¢
- Pedernales Electric Coop, Inc - 474,954 customers, residential 12.75¢
- Just Energy - 474,201 customers, residential 16.82¢
- El Paso Electric Co - 470,748 customers, residential 13.01¢
Source: U.S. Energy Information Administration, Form EIA-861 2025 (filed by the utility; figures as published). Utility #18193 in the EIA frame.