Direct Energy Services
Retail Power Marketer electric utility · Massachusetts · #28 of 3,199 U.S. utilities by customers · EIA utility #54820
Direct Energy Services is a retail power marketer electric utility serving 1,310,067 customers in Connecticut, District of Columbia, Delaware, Illinois, Massachusetts, Maryland. In 2025 it sold 12,366 gigawatt-hours of electricity for $1.78B in revenue, an average realized rate of 14.36¢ per kWh across all customer classes and 14.56¢ per kWh for residential customers. EIA records its activities as: retail marketing.
Customers, sales and rates by customer class (2025)
| Class | Customers | Sales (GWh) | Revenue | Avg realized rate | Share of sales |
|---|---|---|---|---|---|
| Residential | 1,256,488 | 11,591 | $1.69B | 14.56¢ | |
| Commercial | 53,579 | 775 | $88.71M | 11.45¢ | |
| Total | 1,310,067 | 12,366 | $1.78B | 14.36¢ |
Average realized rate = revenue divided by sales as reported on EIA Form 861. It blends fixed charges, demand charges and riders into one per-kWh figure; it is not the utility's tariff rate. Estimated residential bill assumes the average residential customer's actual 2025 usage (769 kWh/month).
Operations by state
| State | Customers | Sales (GWh) | Residential rate |
|---|---|---|---|
| Massachusetts | 612,965 | 4,606 | 14.71¢ |
| Texas | 274,413 | 3,793 | 17.30¢ |
| New York | 91,813 | 636 | 13.17¢ |
| Ohio | 82,017 | 808 | 9.54¢ |
| Pennsylvania | 75,071 | 870 | 11.26¢ |
| New Hampshire | 55,413 | 447 | 12.78¢ |
| Illinois | 48,935 | 462 | 11.43¢ |
| Connecticut | 41,703 | 413 | 11.08¢ |
| New Jersey | 11,668 | 124 | 16.52¢ |
| Maryland | 10,789 | 153 | 10.89¢ |
| Delaware | 2,921 | 34.0 | 13.85¢ |
| Rhode Island | 1,754 | 14.5 | 15.35¢ |
| District of Columbia | 605 | 5.3 | 14.18¢ |
Five-year trend
| Year | Customers | Sales (GWh) | Revenue | Residential rate |
|---|---|---|---|---|
| 2021 | 1,129,894 | 13,479 | $1.51B | 11.30¢ |
| 2022 | 945,223 | 10,763 | $1.30B | 12.05¢ |
| 2023 | 1,049,609 | 10,726 | $1.46B | 13.74¢ |
| 2024 | 1,291,316 | 12,570 | $1.76B | 14.15¢ |
| 2025 | 1,310,067 | 12,366 | $1.78B | 14.56¢ |
Energy supply (2025)
Net generation: — GWh
Wholesale power purchased: 13,106 GWh
Winter peak demand: — MW
Energy losses: 5.6% of energy handled
Other large utilities in Massachusetts
- Constellation NewEnergy, Inc - 1,541,139 customers, residential 12.92¢
- Massachusetts Electric Co - 486,042 customers, residential 33.66¢
- First Point Power, LLC - 353,137 customers, residential 13.82¢
- NSTAR Electric Company - 340,640 customers, residential 21.49¢
- Clearview Electric Inc. - 64,976 customers, residential 14.61¢
- City of Taunton - (MA) - 40,045 customers, residential 18.81¢
- Town of Reading - (MA) - 28,337 customers, residential 19.95¢
- City of Peabody - (MA) - 27,251 customers, residential 16.88¢
All Massachusetts utilities and rates
Source: U.S. Energy Information Administration, Form EIA-861 2025 (filed by the utility; figures as published). Utility #54820 in the EIA frame.